Why are we bad at social media?
Some of you may have noticed that we aren't the greatest with social media: Facebook, Instagram, Twitter etc. We are here to hold our hands up and say, "Yep, that is true, we suck at it." But first hear us out and let us explain and justify our actions, and then come over to Peru and help us out.
Social media is an amazing tool for businesses and non-profits for a myriad of reasons: It's cost effective, it’s quick and direct, and it's everywhere. So why the heck are we, here at Volunteers Peru, not a little better at it?
Well, here are five of the reasons we are just not the greatest at social media and some of the ways we are hoping to change this.
1. I am also bad at social media in my personal life.
I am bad at updating my own Facebook and Instagram. (Follow me if ya want and see ;) ) This is a bad excuse, I know, but because I do not give it much value in my own life it often falls to the bottom of my to-do list.
Because we work with vulnerable children at the Casa Hogar Torre Fuerte, there are limits to what we can and cannot post. We have to avoid faces (which is hard because the girls all want their faces in photos) and we can only post very general updates and photos in the interest of protecting the girls.
3. Not sure what to say.
Because I do not actively update my personal social media accounts, I oftentimes don’t know what to say or post when speaking to you--a larger audience. Do you want to know I had boiled eggs for breakfast? Should I mention that the President just quit? Or how the girls in the home started school this week? (Actually, that would have been a good one to post. Dagnabbit.) But help us out--tell us what you want to see more of, comment, and tell us if you're bored. Whatever feedback to have, we would love to hear it.
4. Not a photographer.
I know, we don’t need National Geographic style photos, and the good old Instagram filters help out a lot. But it is often hard for us take good photos, taking into acccount the fact that we have to be creative and exclude girls' faces and important information without making them seem cheesy or set up. Are you a photographer? Do you love the camera and looking for the photographic rule of thirds and s-curves and stuff? If so, come on over to Peru and be our professional photographer. We would love to have you.
5. No time.
There are only two of us running the day-to-day duties of the NGO. While we do our best to take care of everything, we only have four hands. We need a dedicated marketing and social media wizz to help us out and take on our lacking social media platforms! If you know how to start social media campaigns, like photography, and have a special knack for choosing the right filter, please get in touch with us. It’s not paid, but you do get to hang out with me, which is pretty much the same thing.
So there you go, no excuses. Well, just five of them. But we need help! If you are or someone you know is a social media coordinator with all the right experience (who also fancies volunteering in Peru for minimum 6 months) please email us with your CV and a cover letter.